Over the late fall into the New Year I worked with DiD Lucid Group on an advertising campaign for Bausch & Lomb. In this project I specifically focused on developing an animation style along with 30 animated videos for advertising purposes. I worked with several designers and producers at DiD in this process.
I was initially tasked with testing several different animations styles. I developed 6 different alternatives and shared them with the creative team. We ultimately went with some tweaks on Option 1.
Once we decided on an animation style we began to align on all the different version of the video that was needed. This process took several weeks of adjusting text on screen, removing animations, adding animations, and making sure that animations stayed consistent through varying designs.
Once the animations were set we started moving on to the different aspect ratios. Each video needed to be produced at 4x5, 16x9, and 9x16 for a total of 30 videos!
